Defining Data
Services
Branding, Art Direction
Client
Pointorama
Role
Design Lead
Year
2021
Pointorama came to us with a powerful tool but lacked a visual identity to match its potential. I moved beyond a simple website to build a language that reflected the precision of their point cloud technology, creating a style as technical as the data itself.
I delivered a brand guide, motion templates, and product design direction. By focusing on a specific visual language, I helped them claim a look they can own through a system that makes complex spatial data feel both professional and proprietary.
