Finite Focus
Services
Motion, Digital
Client
iO
Role
Product Designer
Year
2022
iO approached me and a fellow designer to develop a concept for their new agency website. The goal was to move away from dense blocks of text and let the work take center stage. We proposed a pared-back layout where large-scale video and imagery took precedence over the iO branding itself.
By stripping away the noise, we created a space where project results became the primary focus. I introduced subtle interaction patterns and refined branded elements to ensure the experience felt premium and cohesive, proving that a digital identity is often strongest when it steps back to let the content lead.
